Project Beauty is a social start-up enterprise, etablished in Utrecht, Netherlands. Project Beauty aims to raise awareness about the societal impact of the phenomenon ‘beauty’ in general and about the personal experience of it in particular. It does this by presenting a set of intruiging questions about beauty, which function as a mirror that reflects ones personal experience with and opinion of beauty. The questions also have been asked to representative numbers of people in (so far) seven countries, thus creating a unique database with intriguing information about this wonderful but sometimes also complicated phenomenon.
At the start
The social enterprise was started in the Netherlands by a Dutch communication researcher. Marius Hogendoorn. After his side career in bodyfashion came to an ending, he took a time-out and created a survey that has been described as ‘intriguing’ or even ‘mindblowing’. The idea came to him after reading a book from the Irish poet philosopher John O’Donohue.
With a team of wonderful helpers and numerous generously supporting companies through the years Project Beauty has grown into a much appreciated to evaluate your personal views on beauty, as well as a leading source of information on how beauty can be perceived.